Edge of Tomorrow was released on DVD, Blu-ray Disc, and video on demand in the United States on October 7, 2014. The Blu-ray disc includes over 90 minutes of bonus features.[54] The home release's packaging downplays the original Edge of Tomorrow title in favor of placing more prominence on the film's original tagline, "Live. Die. Repeat." Media critics believed that the re-branding was an attempt by Warner Bros. to re-launch the film's marketing following its lackluster U.S. box office performance. Posters for the film's theatrical release had similarly placed a larger emphasis on the "Live. Die. Repeat." tagline than the actual title of the film.[5][86] Similarly, some digital retailers listed the film under the title Live Die Repeat: Edge of Tomorrow.[5] The film ranked first in home media sales for the week beginning October 7, with 62% of sales coming from the Blu-ray version.